From Software to Shop Floor: Why We Made the Shift

For 15 years, we lived in the world of software. We helped small teams scale into global players, learned how to lead, and built relationships that lasted well beyond the contract. The work was rewarding, but something was missing: you can’t hold software in your hands. You can’t watch it roll down the street or hear it fire up in a shop at dawn.

That itch for something more tangible is what pulled us here. We’re drawn to the kind of businesses you can see and touch — trucks moving, machines humming, crews out in the community making things happen. Work that’s visible, meaningful, and lasting.

Every week, we meet owners who’ve built something real and lasting, and we’re excited to continue the journey until we can proudly say, “we did that.”

Doing Business With Integrity

The name “Five Oceans” comes from our family history of entrepreneurs, relatives who lived oceans apart but shared the same philosophy: take care of your employees, care deeply about the customer and think long-term.

They believed employees should be happy at work, and customers should come back because they felt genuinely cared for. Their businesses weren’t flashy, but they were honest, solid, and built to last.

We carry that spirit forward, investing in companies that prioritize people, deliver real value, and grow with integrity.

How We Would Run Your Business

  • We show up every day excited to build. This isn’t a side project—we are hands-on operators who set clear targets, focus on customers, and put in the work to ensure the business thrives long-term.

  • We are sales & marketing people, not accountants (though we love our accounting colleagues). We are happiest with customers.

    Quick wins fade. Trust lasts. We invest in relationships that outlive the deal and outlast the quarter. We’ve spent the last 15 years building sales teams around this value and seek to make customers for life.

  • We build teams exactly the way we’d want them if we were employees: small, well paid, and clear on goals.

    Everyone is accountable for results—and just as importantly, empowered to call us out when we’re wrong. No one should ever feel afraid to speak up, challenge an idea, or bring forward a better way. That’s how we build trust, solve problems, and keep getting better together.

  • We’re a young, energetic team that’s ready to pour our passion into the company for the long haul. We bring fresh ideas, hustle, and stamina, but also the maturity that comes from years of leadership experience.

    You can count on us to bring new life into the business while still honouring the legacy that’s already been built.